Key Account Management (KAM) is the ability to partner with those customers who have a strategic role for the growth of your organisation. This, therefore, drives a core demand to create never-ending value, and over the years it becomes a tough challenge, requiring tremendous amount of skill.
In this form, Key Account Managers are more like generalists, and not like direct salesmen in their approach to business. Great account managers are often well versed in financial management, product development, supply chain and logistics management, besides being experts in negotiation and presentation.
To have the most resourceful team of Account Managers, discuss your brief with our consultants.
Workshop available for entry, middle and top management level in 1, 2 or 3 day modules.
Get a customised intervention plan that meets your objective, works within your time frame and is budget-friendly.
Write to us at: pallab@pallabmitra.com